WRITINGS
Gil Blogs at BizTrek Expresso and Twitters at GilGerretsen and BizTrek
Here is a reprint directory of his published articles.
Be a media darling - "Have you ever wondered why some people seem to be media darlings, while others can't ..."
Create the perfect sales pitch - "There's a jungle of sales help literature out there ..."
Create your mental postcard - Every business has a signature. It's the mental picture your customers and prospects form ..."
Create your own ads - "Many entrepreneurs and small business owners I meet often feel compelled to create their own ads ..."
Develop a strong selling style - "To develop a powerful and successful selling personality, there are eight factors ..."
Evaluate your sales team - "The following test will help you determine where your sales team needs attention ..."
Get better trade show results - "At a trade show, you can make sales presentations to five solid prospects per hour ..."
Improve sales efficiency - "Salespeople differ in the way they manage their time and territory ..."
King Solomon's 14 rules for marketing - Marketing is like creating a musical masterpiece. All the notes were discovered long ago ..."
Measure your selling skills - "Sales performance is one of the toughest things for most small business owners to measure."
Name your business - "One of the first, and most vital, steps every new business takes is the selection of a name ..."
Prospect for better sales leads - "If you want more customers, one of the best ways to find them is through power prospecting ..."
Red flags to avoid raising the white flag - "Only 37% of all businesses with fewer than 20 employees will survive 4 years, ..."
Set your prices - Chances are, you are not asking the right amount for your product or service. And it is just as likely that ..."
Unusual Notions - "The wizard poured his visitor's cup full. Then he kept pouring. Coffee ran everywhere ..."
What killed the business plan? - "I've learned that most entrepreneurs are optimists by nature ..."
Write better sales letters - "There are many times when you must write a sales letter that will move the reader to take action ..."
Yellow Page Ads - "There is usually nothing you can do about the cost of your yellow page ad. It isn't like negotiating for a car ..."