Stupid Practice Building Tricks ... And How To Avoid Them!

Licensed professionals must typically follow ethical standards that restrict the way in which they are able to market their practice. Gil will introduce your audience a novel and simple approach to establishing marketing tactics that follow recommended industry standards yet still allows each professional to protect and grow their earning power.

Gil's message is not for the weak-hearted because he challenges the stuff taught in most professional and business schools. Gil will rattle your audience's core business building assumptions and shatter their paradigms about the successful development of a professional practice. But in the process, Gil will introduce practical tools for reaching the right clients, developing a clear personal brand, becoming influential, and building powerful referral networks.

Conquering Professional Terror

Admission to the "Club of Terror" is automatic for every professional who starts their own practice. It is unlike anything experienced before. No longer are you concerned with gentle emotions such as concern, frustration or even fear. You put them away like a child puts away toys.

Once you start your own practice, you are in the grip of a human emotion reserved only for the risk-taker. Terror is a constant companion, often not expected, cannot be escaped, there is no way to prepare, and it does not go away! There are no classroom courses on the subject. In fact, most people never admit to it and bury it deep below their psychological surface.

The counsel Gil will provide during this presentation is profound. Gil will provide your audience with fresh knowledge to ascertain their current situation and understand where they should be focusing their energy to reap the maximum rewards. He will help them set a new course for their practice and discover the power to achieve their desired potential. Your audience will be entertained, but they will be challenged too!